Entrevista con Juan Miguel Pérez, CEO de ParalelDrinks

[fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» spacing_medium=»» spacing_small=»» padding_dimensions_medium=»» padding_dimensions_small=»» border_sizes=»» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» pattern_bg=»none» pattern_custom_bg=»» pattern_bg_color=»» pattern_bg_style=»default» pattern_bg_opacity=»100″ pattern_bg_size=»» pattern_bg_blend_mode=»normal» mask_bg=»none» mask_custom_bg=»» mask_bg_color=»» mask_bg_accent_color=»» mask_bg_style=»default» mask_bg_opacity=»100″ mask_bg_transform=»left» mask_bg_blend_mode=»normal» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_transition_offset=»0″ scroll_offset=»0″ animation_direction=»left» animation_speed=»0.3″ filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_1″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» type_medium=»» type_small=»» type=»1_1″ order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» dimension_margin=»» padding_medium=»» padding_small=»» padding=»» hover_type=»none» border_sizes=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ z_index_subgroup=»regular» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transform_origin=»» animation_direction=»left» animation_speed=»0.3″ min_height=»» last=»no» link=»» border_position=»all»][fusion_text columns=»» rule_size=»» animation_direction=»left» animation_speed=»0.3″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky»]Juan Miguel Pérez es el CEO de Paraleldrinks. Sevillano, y trabajador del sector de la hostelería y distribución desde hace más de 20 años, fundó Paraleldrinks hace dos años para dar respuesta a un hueco en el sector de la distribución de bebidas. Os compartimos una entrevista con él para que conozcáis mejor a la persona detrás del éxito de Paraleldrinks.[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container type=»flex» hundred_percent=»no» hundred_percent_height=»no» hundred_percent_height_scroll=»no» align_content=»stretch» flex_align_items=»flex-start» flex_justify_content=»flex-start» hundred_percent_height_center_content=»yes» equal_height_columns=»no» container_tag=»div» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» status=»published» spacing_medium=»» spacing_small=»» padding_dimensions_medium=»» padding_dimensions_small=»» border_sizes=»» border_style=»solid» box_shadow=»no» box_shadow_blur=»0″ box_shadow_spread=»0″ gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ background_position=»center center» background_repeat=»no-repeat» fade=»no» background_parallax=»none» enable_mobile=»no» parallax_speed=»0.3″ background_blend_mode=»none» video_aspect_ratio=»16:9″ video_loop=»yes» video_mute=»yes» pattern_bg=»none» pattern_custom_bg=»» pattern_bg_color=»» pattern_bg_style=»default» pattern_bg_opacity=»100″ pattern_bg_size=»» pattern_bg_blend_mode=»normal» mask_bg=»none» mask_custom_bg=»» mask_bg_color=»» mask_bg_accent_color=»» mask_bg_style=»default» mask_bg_opacity=»100″ mask_bg_transform=»left» mask_bg_blend_mode=»normal» render_logics=»» absolute=»off» absolute_devices=»small,medium,large» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» sticky_transition_offset=»0″ scroll_offset=»0″ animation_direction=»left» animation_speed=»0.3″ filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″][fusion_builder_row][fusion_builder_column type=»1_2″ align_self=»auto» content_layout=»column» align_content=»flex-start» valign_content=»flex-start» content_wrap=»wrap» center_content=»no» column_tag=»div» target=»_self» hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky» type_medium=»» type_small=»» type=»1_2″ order_medium=»0″ order_small=»0″ dimension_spacing_medium=»» dimension_spacing_small=»» dimension_spacing=»» dimension_margin_medium=»» dimension_margin_small=»» dimension_margin=»» padding_medium=»» padding_small=»» padding=»» hover_type=»none» border_sizes=»» border_style=»solid» border_radius=»» box_shadow=»no» dimension_box_shadow=»» box_shadow_blur=»0″ box_shadow_spread=»0″ z_index_subgroup=»regular» background_type=»single» gradient_start_color=»» gradient_end_color=»» gradient_start_position=»0″ gradient_end_position=»100″ gradient_type=»linear» radial_direction=»center center» linear_angle=»180″ lazy_load=»avada» background_position=»left top» background_repeat=»no-repeat» background_blend_mode=»none» render_logics=»» sticky=»off» sticky_devices=»small-visibility,medium-visibility,large-visibility» filter_type=»regular» filter_hue=»0″ filter_saturation=»100″ filter_brightness=»100″ filter_contrast=»100″ filter_invert=»0″ filter_sepia=»0″ filter_opacity=»100″ filter_blur=»0″ filter_hue_hover=»0″ filter_saturation_hover=»100″ filter_brightness_hover=»100″ filter_contrast_hover=»100″ filter_invert_hover=»0″ filter_sepia_hover=»0″ filter_opacity_hover=»100″ filter_blur_hover=»0″ transform_type=»regular» transform_scale_x=»1″ transform_scale_y=»1″ transform_translate_x=»0″ transform_translate_y=»0″ transform_rotate=»0″ transform_skew_x=»0″ transform_skew_y=»0″ transform_scale_x_hover=»1″ transform_scale_y_hover=»1″ transform_translate_x_hover=»0″ transform_translate_y_hover=»0″ transform_rotate_hover=»0″ transform_skew_x_hover=»0″ transform_skew_y_hover=»0″ transform_origin=»» animation_direction=»left» animation_speed=»0.3″ min_height=»» last=»no» link=»» border_position=»all»][fusion_text columns=»» rule_size=»» animation_direction=»left» animation_speed=»0.3″ hide_on_mobile=»small-visibility,medium-visibility,large-visibility» sticky_display=»normal,sticky»]

¿Quién es Juan Miguel Pérez?

Nací en Sevilla, un 31 de diciembre de 1979. Todos me conocen por Juanmi. No fui un buen estudiante, pero si alguien muy social y extrovertido, lo cual utilicé para trabajar desde el minuto uno, dedicándome a la hostelería desde bien joven, creo que a los 17 años. Casado, con dos hijos y con los valores familiares por encima de todo.

¿Cuál ha sido tu recorrido antes de crear ParalelDrinks?

Empecé como azafato de marca,para un reconocido Whisky Escoces,me di cuenta que me encantaba hablar con los clientes y convencerles para que adquirieran el producto,asi que me focalicé en el mundo de las bebidas espirituosas. Pasé de azafato a coordinador de eventos,mas tarde me contrató una multinacional como Gestor de hosteleria en Madrid,y ahí,comenzó todo,me enamoré de este mundo!!!. He pasdo por por todos los puestos de un departamento comercial: Gestor hosteleria,Gestor de Distribuidores,Area Sales Manger, Regional Manager, Director de zona,Director comercial y Director Nacional de ventas,y esto me ha ayudado enormemente a conocer mi sector y a seguir creciendo y desarrollarme profesionalmente.

¿Cómo surge la idea de crear Paralel Drinks?

Hace dos años era dificil encontrar mercancia,actualmente tambien, en las cantidades que se requerian a nivel nacional,asi que decidi desarrollar una marca propia para ocupar este espacio e intentar buscar aquellos productos que el cliente demanda, en el tiempo y forma que necesiten

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¿Cuál es el valor diferencial que aporta ParalelDrinks a sus clientes?

No somos un distribuidor como tal, somos más bien un buscador/proveedor. El cliente nos solicita precio de alguna referencia, nosotros la buscamos y le enviamos una cotización del mismo. Si el cliente la acepta, le traemos el producto en la cantidad que necesite, y se lo servimos directamente en su almacén. Podemos encontrar cualquier mercancía en un plazo máximo de 24 horas en el formato y la cantidad que el cliente elija.

¿Quiénes son los clientes de ParalelDrinks? ¿Qué tipo de negocios trabajan con vosotros?

Hay mucha variedad ,desde Cash&carry locales o regionales, hasta distribuidores de bebidas locales o nacionales. También supermercados y tiendas especializadas en bebidas. Cualquier negocio que venda bebidas espirituosas en cualquier formato, ya sean supermercados de barrio hasta grandes superficies.

Haces hincapié en el término Proveliente. ¿Qué significa y porqué es importante para ParalelDrinks?

Un proveliente es un proveedor que a la vez sea cliente y un cliente que además sea proveedor. De esta forma, la simbiosis es perfecta. Podemos servir mercancía en un cliente y además comprarle aquello que tenga como Old Stock o que ya no le de salida. De esta manera cualquier cliente puede ser proveedor y así todos ganamos.
Y esta es la base de ParalelDrinks ,que todos pueden comprarnos y vendernos, sin excepción.

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¿Cómo afectó la pandemia al sector de la distribución de bebidas? ¿Se ha recuperado ya el sector?

Al no haber venta a nivel nacional, se cambió a la exportación, siendo Asia el principal comprador, tenían una demanda brutal.

Sí, afortunadamente ahora es a nivel nacional donde la demanda está ya por encima de años anteriores a la pandemia. Aunque sigue habiendo faltas esporádicamente de algunas marcas.

¿Cómo ves el futuro del sector de la distribución de bebidas?

Bueno, soy bastante optimista en este aspecto, es un mundo apasionante, donde si te trabajas duro y haces bien las cosas, es muy agradecido. ParalelDrinks estará en este futuro, no me cabe duda.

¿Cuáles son los planes de crecimiento y expansión de ParalelDrinks?

Queremos ser el principal Distribuidor de Bebidas al por Mayor en Andalucía en un plazo no superior a los 3 años. La digitalización nos ayudará enormemente. Estamos desarrollando una web donde el cliente nos diga que necesita, en que formato y que volumen y poder hacer la transacción desde la propia web. PARALELDRINKS es el futuro de la distribución de bebidas

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